Brand Marketing Manager, Facebook “Factory” (2017-2018)

Facebook/Meta was looking to shift negative perceptions and detractors from the Newsfeed experience. Here Together was a 360 campaign that demonstrated the brand’s commitment to safety and privacy. Emphasizing the company’s ongoing efforts to put relationships first, the campaign reminded users that Facebook and the Newsfeed experience is still a meaningful space to connect with the people who matter most in our lives.

Meta’s largest global brand campaign to-date, I led the entire go-to-market process from insights and strategy through multi-platform creative development and media planning that included TV, Cinema, OOH, and Digital across US, UK, and AUS.