Global & US Brand Manager, Levi’s Energy Marketing (2013-2016)

When Levi’s Skateboarding launched in 2013 it was important the brand was seen as an authentic partner to global skateboarding communities. “Strong Made Stronger” was a brand platform that supported and celebrated the DIY legacy of skateboard culture, while echoing the unparalleled performance benefits Levi’s Skateboarding products.

DIY park and spot builds from Bolivia to Bangalore, Oakland to Copenhagen anchored seasonal campaigns, storytelling, media partnerships, and specialty retail activations. Working alongside local skate communities and our DIY-dedicated skate team we elevating stories of local skateboarders who showcased what skateboarding has meant to them and its impact within their communities.

• Wooden Pencil, D&AD Award, “Skateboarding in Oakland” Documentary