I create impactful marketing programs and brand strategies that elevate purpose and build brand love.

With over 14 years of experience in brand and agency leadership, I understand the power of collaboration, dialogue, and cultural insight in shaping authentic stories, award-winning campaigns, high-impact activations.

My work harnesses brand values and customer promise—offering new narratives, educational tools, and unique resources that inspire audiences, unlock human potential, and foster deeper connections to the world around them.

I currently lead global brand strategy at Lucid Motors. Throughout my career, I’ve worked across a number of global business challenges and industries— from consumer tech and lifestyle retail, to global health and social media— working in cities from LA and London to Atlanta and Abu Dhabi.