Senior Strategist and Programmer, Imprint Projects (2018-2020)

A month long pop-up community hub and retail experience in Downtown Los Angeles and series of short-form profiles of local community leaders launched Everlane’s new sustainable sneaker, Tread.

Visitors engaged with installations showing Everlane’s sustainable process, learned how to lead a greener lifestyle and had the opportunity to purchase the shoe. Local community leaders, artists, musicians, activists, and chefs hosted a series of events that included experimental dance classes, a documentary film screening and a clothing drive for the Skid Row Community.

• +2,000 store visits over 28 days

• +23,000 unique site visits to treaddtla.com

• +500 pairs of Tread sneakers sold

• 14 Community Events