The Road to Lucid Gravity

Building anticipation for the launch of Lucid Motors’ groundbreaking SUV, Lucid Gravity, I led our brand studio in developing an industry-first video series highlighting the design, engineering, and production processes to ready the vehicle throughout 2024.

From validating performance on “proving grounds” around the world, to venturing deep into the heart of our Silicon Valley design studio and state-of-the-art factory in Arizona, audiences discovered the relentless innovations and efforts of our designers and engineers to create the world’s most extraordinary SUV.