Senior Strategist & Programmer, Imprint Projects (2018-2020)

Dockers invented Casual Friday. The launch of their newest 360 Flex chinos and “Always On” brand campaign required an authentic opportunity to engage a new breed of upstart professionals.

Always On Sessions brought together Dockers and WeWork for a series of 7 global events with over 750 attendees to discuss emerging business sectors and challenges, from blockchain to virtual collaboration. Taking place inside WeWork offices, epicenters of entrepreneur communities, each event included a panel conversation hosted by writer/comedian Sarah Cooper, offered free professional headshots, and, of course, a fresh pair of khakis.